Updated Nov-2023 Exam AD7-E601 Dumps - Pass Your Certification Exam
Latest Real Adobe AD7-E601 Exam Dumps Questions
NEW QUESTION # 11
A user wants to use the AEP Ul to create an audience that includes customers who have an email address, are from the same country, and are interested in painting or drawing.
What should the user do?
- A. Drag and drop email address and country attributes using 'AND' logic and create a container for painting and drawing and change the logic of that container to "OR"
- B. Drag and drop all attributes and use "AND" logic for all attributes
- C. Drag and drop painting and drawing attributes using 'AND- logic and create a container for email address and country and change the logic of ° that container to "AND"
- D. Drag and drop all attributes and use "OR" logic for all attributes
Answer: A
Explanation:
Explanation
The correct answer is A because it matches the requirement given in the question. The user needs to drag and drop email address and country attributes using 'AND' logic to ensure that the customers have an email address and are from the same country. Then, the user needs to create a container for painting and drawing and change the logic of that container to "OR" to ensure that the customers are interested in either painting or drawing or both.
References:https://experienceleague.adobe.com/docs/experience-platform/rtcdp/segmentation/segment-builder-g
NEW QUESTION # 12
The Profile is set up with the following attributes:
* EmaiLaddress
* firstName
* lastName
* CRM_id
Some customers do not provide email addresses, and some addresses may be duplicate with different CRM id's. The client wants a file to be sent to Email provider so that customers can be sent a promotional email.
Which option should the engineer choose to make sure that only a single record per email address is sent?
- A. Set up deduplication by the key EmaiLaddress and mark it as Mandatory
- B. Set up deduplication by the composite key EmaiLaddress + CRMJd and mark It as Mandatory
- C. Set up deduplication by the composite key EmaiLaddress + lastName and mark it as Mandatory
- D. Set up deduplication by the composite key EmaiLaddress + firstName
Answer: A
Explanation:
Explanation
The correct answer is C because it matches the requirement given in the question. The engineer needs to set up deduplication by the key EmailAddress and mark it as Mandatory to make sure that only a single record per email address is sent. The other options do not ensure uniqueness or are not valid keys for deduplication.
References:
https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang=en
NEW QUESTION # 13
What must be defined for a destination to connect policies with data labels to enable data usage enforcement for that destination?
- A. Marketing actions
- B. Governance policy
- C. Sensitive data labels
Answer: B
Explanation:
Explanation
Governance policy is a feature that allows users to define how data can be used for different destinations based on data labels and marketing actions. Data labels are tags that indicate the sensitivity or classification of data, such as PII or opt-out. Marketing actions are categories of activities that describe how data is used for a destination, such as personalization or analytics. By creating a governance policy, users can connect policies with data labels and enable data usage enforcement for that destination. References: : Governance Policy Overview : Data Labels Overview : Marketing Actions Overview : Create a Governance Policy
NEW QUESTION # 14
After mapping a segment to an external destination, the user notices in the dataflow run tab that some of the identities have been excluded.
What are two things that could cause this issue? (Choose two.)
- A. Some identities were not meeting consent policies
- B. Some identities were not recognized by the destination
- C. Some identities were missing attributes
- D. Some identities were not enabled for activation
Answer: A,B
Explanation:
Explanation
These are two possible reasons why some identities have been excluded after mapping a segment to an external destination. Some identities were not recognized by the destination means that there was no matching identifier between AEP and the destination system. For example, if AEP sends email addresses as identifiers but the destination system expects phone numbers as identifiers, then there will be no match and those identities will be excluded. Some identities were not meeting consent policies means that there was a violation of data usage governance rules based on data labels and marketing actions. For example, if AEP sends PII data as part of a segment but the destination system is not authorized to use PII data for personalization purposes, then those identities will be excluded. References: : Identity Mapping Overview : Data Usage Governance Overview
NEW QUESTION # 15
A company collects customer mobile numbers into AEP from multiple sources. One of the sources does not provide reliable data. The company will only use the unreliable data source as a backup source.
Which AEP feature should be used to meet this requirement?
- A. Union schema
- B. Merge policy
- C. Identity namespace
Answer: B
Explanation:
Explanation
Merge policy is a feature that allows users to define how data from different sources should be merged into a single profile. Users can specify the priority of data sources and the rules for resolving conflicts. This way, the company can use the unreliable data source as a backupsource only when the other sources do not provide the mobile number. References: : Merge Policy Overview : Merge Policy UI
NEW QUESTION # 16
A destination segment export is set up to send data to an email provider with the default file name. The receiving team asks for the file name to be modified to be more descriptive.
Which three options can the engineer add? (Choose three.)
- A. Counter Variable
- B. Date and Time
- C. Custom Text
- D. Segment Name
- E. Data Attribute
Answer: A,B,C
Explanation:
Explanation
The correct answers are A, B, and C because they are valid options that can be added to modify the file name.
The engineer can add date and time, counter variable, or custom text to make the file name more descriptive.
The other options are not available or relevant for modifying the file name.
References:https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang
NEW QUESTION # 17
A customer sets up a destination with deduplication enabled on phone number and has two customer records that look as shown:
Customer 1
Email: [email protected] Phone: 555 124 1234 First Name: Mary Last Name: Jones Create Date:
2//2/2012
Customer 2
Email: [email protected]
Phone: 555 124 1234
First Name: Mary
Last Name: J
Create Date: 2//2/2021
What will the destination file look like?
- A. Email, Phone, First Name, Last Name, Create Date [email protected], 555 124 1234, Mary J,
2//2/2021 - B. Email, Phone, First Name, Last Name, Create Date [email protected], 555 1241234, Mary, Jones,
2//2/2012 - C. Email, Phone, First Name, Last Name, Create Date [email protected], 555 1241234, Mary, Jones,
2//2/2012 [email protected]. 555 1241234, Mary, J, 2//2/2021
Answer: B
Explanation:
Explanation
The correct answer is C because it matches the outcome of deduplication enabled on phone number. The destination file will only include one customer record per phone number, and it will choose the record with the earliest create date. In this case, Customer 1 has an earlier create date than Customer 2, so Customer 1 will be included in the destination file and Customer 2 will be excluded. References:
https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang=en
NEW QUESTION # 18
A credit union wants to create a segment based on all customers who currently have a home loan with the credit union, pay through auto pay, and have logged in within the last 2 weeks but do not have a credit card issued through the credit union.
Which criteria does the engineer need to create this segment?
- A. * Customer exists within the client dataset
* Customer has logged in within the last 14 days
* Customer has a home loan with the credit union
* Customer has auto pay set up for paying the home loan
* Customer has not acquired a credit card - B. * Customer exists within the client dataset
* Customer has logged in within the last 30 days
* Customer has a home loan with the credit union
* Customer pays by check for their home loan
* Customer acquired a credit card in the last 30 days - C. * Customer exists within the client dataset
* Customer has logged in within the last 30 days
* Customer has a home loan with the credit union
* Customer has auto pay set up for paying the home loan
* Customer acquired a credit card in the last 30 days - D. * Customer exists within the client dataset
* Customer has logged in within the last 14 days
* Customer has a home loan with the credit union
* Customer pays by check for their home loan
* Customer has not acquired a credit card
Answer: A
Explanation:
Explanation
This is the most suitable criteria to create a segment based on all customers who currently have a home loan with the credit union, pay through auto pay, and have logged in within the last 2 weeks but do not have a credit card issued through the credit union. By selecting customer exists within the client dataset as an attribute, the company can filter out non-customers from the segment. By selecting customer has logged in within the last
14 days as an attribute, the company can capture customers who have shown recent activity on their account.
By selecting customer has a home loan with the credit union and customer has auto pay set up for paying the home loan as attributes, the company can identify customers who have a specific product and payment method with the credit union. By selecting customer has not acquired a credit card as an attribute, the company can exclude customers who already have a credit card issued through the credit union. References: : Create a Segment
NEW QUESTION # 19
A marketer wants the ability to send win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization's App, website, or in-store.
The marketer has the following data sources available to be imported:
* Member Hub
* Digital Order Line (DOL)
* Brick Mortar Order Line (BMOL)
* Clickstream
How should the Experience Platform be set up?
- A. 1. Bring in member profile information from Clickstream into AEP
2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL
3. Create segments in AEP based on channel - App. website, or in-store for customers who have not made purchases in the last 2 months
4. Send audiences to Facebook - B. 1. Bring in member profile data from Member Hub into AEP
2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL.
BMOL, and Clickstream
3. Create segments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months
4. Send audiences to Facebook via s3 destination exports - C. 1. Bring in member profile data from Member Hub into AEP
2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL, and Clickstream
3. Create segments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months
4. Send audiences to Facebook - D. 1. Bring in member profile information from Clickstream into AEP
2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL
3. Create segments in AEP based on channel - App. website, or in-store for customers who have not made purchases in the last 2 months
4. Send audiences to Facebook via s3 destination exports
Answer: C
Explanation:
Explanation
This is the most effective workflow to send win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization's App, website, or in-store. By bringing in member profile data from Member Hub into AEP, the company can leverage the profile data and identity stitching features of AEP to create a unified view of their customers. By bringing in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL, and Clickstream into AEP dataset, the company can ingest online and offline purchase data from different sources into AEP. By creatingsegments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months, the company can use the segmentation service and UI of AEP to define and evaluate their target audience based on profile attributes and behaviors. By sending audiences to Facebook via s3 destination exports, the company can activate their segment across multiple channels, such as Instagram ads. References:: Onboard Data into Platform : Create a Segment : Share Segments with Destinations
NEW QUESTION # 20
A food company offers monthly subscription meat boxes. People who buy bacon in the past 90 days typically spend 20% more. The company wants to use the Experience Platform to remind customers to add bacon to their upcoming subscription box to increase sales. Subscription boxes cannot be changed 2 weeks before delivery.
The company has the following data sources available to be imported:
* CRM system of customers
* Order Processing System detailing orders
* Product Catalog via Magento
* Adobe Analytics
The company uses the following tools to market to customers:
* Email
* Google Display Ads
* Facebook
* Adobe Target for personalization
How should the engineer set up the segment?
- A. Last 3 Orders Do not Contain "Bacon" AND NextDeliveryDate > 14 days
- B. Last 3 Orders Do not Contain "Bacon" AND NextDeliveryDate > 14 days AND LastWebVisit < 7 Days
- C. emailOptlnFlag = Yes AND Order Contains "Bacon* AND NextDeliveryDate > 14 days
- D. emailOptlnFlag = Yes AND Last 3 Orders Do not Contain 'Bacon" AND NextDeliveryDate > 14 days
Answer: A
Explanation:
Explanation
This is the most effective workflow to send promotional discount offers to the target audience. By onboarding CRM data into AEP, the company can leverage the profile data and identity stitching features of AEP to create a unified view of their customers. By creating Adobe Analytics source connection in AEP, the company can ingest online behavior data from web and app into AEP dataset. By building and deploying a propensity score model in data science workspace, the company can use the machine learning capabilities of AEP to predict the likelihood of customers to purchase based on their profile and behavior data. By creating a segment in AEP using the propensity score, web visits, distance from store, and purchase order data attributes, the company can use the segmentation service and UI of AEP to define and evaluate their target audience based on profile attributes and behaviors. By sharing the segment with Adobe Campaign, the company can activate their segment across multiple channels, such as email, SMS, postcard, Google Display Ads, and Facebook.
References: : Onboard Data into Platform : Connect Adobe Analytics Data Sources : Data Science Workspace Overview : Create a Segment : Share Segments with Destinations
NEW QUESTION # 21
A company is collecting data where the source data is not automatically hashed. According to data privacy policies, the data must be hashed to all destinations when exporting any data.
What must the engineer select to correctly send the data?
- A. Apply Transformation
- B. Enable Hashing
- C. Transform Data
Answer: B
Explanation:
Explanation
The correct answer is B because it matches the requirement given in the question. The engineer must select
"Enable Hashing" to hash the data according to data privacy policies when exporting any data. The other options do not apply hashing or are not available for destinationexport.
References:https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang
NEW QUESTION # 22
Which structure allows the engineer to apply usage labels to attributes?
- A. Field groups
- B. Dataset
- C. Schema
Answer: C
Explanation:
Explanation
Schema is the structure that allows the engineer to apply usage labels to attributes. Usage labels are tags that indicate the sensitivity or classification of data, such as PII or opt-out. By applying usage labels to attributes in a schema, the engineer can enable data usage governance for datasets that use that schema. References:: Schema Overview : Data Labels Overview
NEW QUESTION # 23
A marketer for a telecommunication company is designing a campaign for their existing customers to upgrade to the latest smartphone device. The marketer also does not want to annoy customers who have already upgraded or have not opted in for email.
Which attributes should be used to meet the requirement?
- A. hasUpgraded=true AND emailOptln=false
- B. hasUpgraded=false AND emailOptln=true
- C. hasUpgraded=True OR emailOptln=true
Answer: B
Explanation:
Explanation
This is the most suitable criteria to meet the requirement of sending win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization's App, website, or in-store.
By selecting hasUpgraded=false as an attribute, the company can filter out customers who have already upgraded to the latest smartphone device. By selecting emailOptln=true as an attribute, the company can filter out customers who have not opted in for email communications. References: : Create a Segment
NEW QUESTION # 24
A real-time CDP Email destination requires a hashed email address as part of the File export. The Profile is set up with an email address in plaintext.
Which selection should the engineer choose to set up the destination?
- A. Pre encrypt data
- B. Map to Email
- C. Apply transformation
Answer: A
Explanation:
Explanation
The correct answer is B because it matches the requirement given in the question. The engineer needs to select
"Enable Hashing" to hash the email address as part of the File export. The other options do not apply hashing or are not available for destination export.
References:https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang
NEW QUESTION # 25
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