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Salesforce Certified-Strategy-Designer Exam Syllabus Topics:
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NEW QUESTION # 17
Cloud Kicks (CK) is creating a high-priority loyalty program as part of a larger engagement strategy for the company. Several top leaders want to remain involved but don't have much time to invest.
What should CK's strategy designer do to keep these leaders informed and invested, avoiding project disruption due to a lack of alignment?
- A. Create three moments that matter, where top leaders will be invited to provide feedback.
- B. Create a communication plan based on leaders' interest, influence, and level of support for the work.
- C. Create individual plans for working with top leaders based on their preferred cadence and type of involvement.
Answer: B
Explanation:
Explanation
The strategy designer should create a communication plan based on leaders' interest, influence, and level of support for the work, to keep them informed and invested, avoiding project disruption due to a lack of alignment. This helps tailor the communication frequency, format, and content to the needs and preferences of each leader, and ensure they are engaged and aligned throughout the project. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/create-a
NEW QUESTION # 18
Cloud Kicks (CK) wants to prototype and test the value proposition for a potential new business venture.
When gathering customer feedback on the prototype, which question should CK seek answers to when determining if the business model is viable?
- A. What are customers willing to pay?
- B. Would customers recommend this to a friend?
- C. How would customers improve the experience?
Answer: A
Explanation:
Explanation
The question that CK should seek answers to when determining if the business model is viable is what are customers willing to pay? This question helps evaluate the value proposition and revenue streams of the new service, and whether customers perceive the service as worth paying for. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/create-a
NEW QUESTION # 19
Cloud Kicks' design team learns of the desire for sustainable materials while co-creating personalization concepts with their West Coast influencers. Which method should the team use improve feasibility of this concept direction?
- A. Create a functional prototype.
- B. Review and align with company V2MOM
- C. Run a cost benefit analysis.
Answer: C
Explanation:
The best method to improve feasibility of a concept direction that involves sustainable materials is to run a cost benefit analysis, which is a quantitative way of comparing the costs and benefits of different alternatives and finding the optimal solution. Creating a functional prototype or reviewing and aligning with company V2MOM may not address the feasibility issue directly.
NEW QUESTION # 20
Cloud Kicks (CK) has noticed that users struggle to find the information they are looking for via the company's website navigation menu. CK's strategy designer asks the design team to revise the menu by co-designing it with end users.
Which technique should be used to do this?
- A. Heuristic review
- B. Consequence scanning
- C. Card sorting
Answer: C
Explanation:
Card sorting is a technique that should be used to co-design the website navigation menu with end users. Card sorting is a method that involves asking users to organize items into groups or categories, and label them according to their preferences. It helps understand how users think about the information architecture and structure of a website, and design a menu that is intuitive and user-friendly. Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/conduct-a-card-sorting-session
NEW QUESTION # 21
Cloud Kicks (CK) is working on enhanced functionality for an existing sates application.
What should CK do to ensure the proposed design is compatible with the current data model7
- A. Create high fidelity prototypes.
- B. Run a technical design critique.
- C. Perform end user testing.
Answer: B
Explanation:
A technical design critique is a method that helps ensure the proposed design is compatible with the current data model by inviting feedback from technical experts, such as developers or architects. It helps identify potential issues or gaps in the design and suggest improvements or alternatives. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/run-a-te
NEW QUESTION # 22
A cross-disciplinary team at Cloud Kicks has to synthesize top customer quotes and insights from research and turn them into design opportunities.
Which question should the team use to prioritize insights?
- A. Is our technology capable of supporting this need?
- B. How will this improve the customer experience?
- C. What will bring in the most revenue?
Answer: B
Explanation:
Explanation
The best question to prioritize insights from customer research is how will this improve the customer experience, as this focuses on the value proposition and user needs of the design. Asking if the technology is capable of supporting the need or what will bring in the most revenue may not reflect the user-centric approach of design thinking.
NEW QUESTION # 23
A health and wellness company wants to create a 10-year vision for its business. Which external context for innovation is the least risky trend to influence the company's strategy?
- A. Market shift: The stability of the economy and consumers buying power in the next 10 years
- B. Demographic shift: Number of affluent and educated young professionals in the U.S. in the next
10 years - C. Perception shift: Feelings toward the efficacy of wellness products in the next 10 years
Answer: C
Explanation:
Explanation
The least risky trend to influence the company's strategy for a health and wellness company that wants to create a 10-year vision for its business is perception shift: feelings toward the efficacy of wellness products in the next 10 years, as this is more likely to be stable and predictable than market shift or demographic shift, which are more volatile and uncertain.
NEW QUESTION # 24
Cloud Kicks has identified the following challenge statement regarding an opportunity for customer service transformation: How might we improve our automated online chat experience to be a preferred channel for our customers to seek information and self-service toots?
Which metric should define a successful transformation outcome?
- A. Increased human takeover rate
- B. Decreased length of support calls
- C. Increased goal completion rate
Answer: C
Explanation:
Explanation
The metric that should define a successful transformation outcome is increased goal completion rate. This metric measures how often customers are able to complete their intended tasks or goals through the automated online chat experience, such as finding information or self-service tools. It indicates the effectiveness and satisfaction of the chat experience. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/measure
NEW QUESTION # 25
A cross-disciplinary design team is looking at an affinity map of insights.
Which question should the team use to prioritize and turn them into design opportunities?
- A. Why is this insight valuable?
- B. Do we have the capability to develop this?
- C. What constraints would we have to overcome?
Answer: A
Explanation:
Explanation
The question that the team should use to prioritize and turn insights into design opportunities is "Why is this insight valuable?" This question can help the team evaluate the relevance, significance, and impact of each insight, and how it relates to the user needs, pain points, goals, and motivations. The question also helps the team frame the insights in terms of benefits and outcomes, rather than features or solutions. The other questions may be useful for assessing feasibility or viability, but they do not prioritize insights based on value.
NEW QUESTION # 26
Cloud Kicks would like to use a business model canvas to evaluate the desirability, viability, and feasibility of a new service and identify a business model that will justify pursuing the idea.
Which part of the business model canvas represents desirability?
- A. Customer segments
- B. Value proposition
- C. Key activities
Answer: B
Explanation:
Explanation
The value proposition is the part of the business model canvas that represents desirability. It describes the value that the product or service offers to the customer segments, and how it solves their problems or satisfies their needs.
References:https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-p
NEW QUESTION # 27
A start-up specializing in creating healthcare apps for both patients and family caregivers is looking for ideas to develop new features. The company plans on organizing a brainstorming session with staff members from various teams.
What is a rule strategy designers should follow when facilitating a brainstorming session?
- A. Encourage participants to build on proposed ideas.
- B. Emphasize critique of proposed ideas.
- C. Explore qualitative assessment of proposed ideas.
Answer: A
Explanation:
Explanation
One of the rules of facilitating a brainstorming session is to encourage participants to build on proposed ideas, rather than criticize or dismiss them. This fosters a collaborative and creative environment where ideas can be improved and refined.
References:https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-p
NEW QUESTION # 28
A strategy designer at Cloud Kicks (CK) has crafted a vision for a sustainable future digital commerce strategy, with an emphasis on efficiency for both users and business logistics.
As they design and develop CK*s new mobile app, how should the designer ensure alignment to the vision?
- A. Research design patterns applicable to digital commerce and business logistics.
- B. Establish KPIs and instill checkpoints in the product development process.
- C. Design a usability testing recruit plan that leans heavily on environmentalists.
Answer: B
Explanation:
The designer should establish KPIs and instill checkpoints in the product development process to ensure alignment to the vision of a sustainable future digital commerce strategy. KPIs stand for Key Performance Indicators, which are metrics that measure the progress and success of a product or service against predefined goals and objectives. Checkpoints are moments in the product development process where the team reviews the work done so far, validates the assumptions and hypotheses, and adjusts the plan or direction as needed.
Both methods help monitor and evaluate the alignment of the product with the vision, and ensure that the product delivers value to both users and business. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/establish
NEW QUESTION # 29
The strategy designer at Cloud Kicks is using a How Might We statement to frame their design challenge.
What should they do to test their statement to ensure it successfully guides their design process?
- A. Test the statement with end users.
- B. Launch an online survey
- C. Use rapid ideation with project team
Answer: C
Explanation:
Explanation
The best thing to do to test a How Might We statement to ensure it successfully guides the design process is to use rapid ideation with the project team, as this helps generate and evaluate multiple ideas that address the design challenge and reveal any gaps or assumptions in the statement. Testing the statement with end users or launching an online survey may not be effective or feasible ways to test a How Might We statement, as they are more suitable for testing solutions or gathering feedback.
NEW QUESTION # 30
During requirements discovery for a new mobile app for Cloud Kicks, different business units are proposing conflicting requirements for some of the key use cases. which methodology should be used to resolve conflicts and promote consensus?
- A. SWOT Analysis
- B. Prioritization Matrix
- C. Journey Mapping
Answer: B
Explanation:
The methodology that should be used to resolve conflicts and promote consensus among different business units is a prioritization matrix. A prioritization matrix is a tool to evaluate and compare requirements based on two or more criteria, such as impact, effort, urgency, or importance. Requirements that score high on the chosen criteria are usually prioritized, while requirements that score low are usually deprioritized or eliminated. A prioritization matrix can help different business units reach a common understanding and agreement on the most critical and valuable requirements for the key use cases. A journey map or a SWOT analysis may not be effective for resolving conflicts or promoting consensus, as they do not provide a clear and objective way to rank requirements.
NEW QUESTION # 31
Cloud Kicks asks to see a roadmap denoting how the design team will turn their product vision into reality.
What should the team do when developing their roadmap?
- A. Set expectations that once the roadmap is approved It will not be modified.
- B. Ensure stakeholders stay connected and aligned during roadmap development
- C. Focus on features, including detailed outputs associated with each one.
Answer: B
Explanation:
The team should ensure stakeholders stay connected and aligned during roadmap development, when creating their roadmap to turn their product vision into reality. This helps avoid misalignment or confusion among stakeholders, and ensure that the roadmap reflects their feedback and expectations. Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/create-a-roadmap
NEW QUESTION # 32
Cloud Kicks (CK) is designing an in-person experience for customers who purchase its products. This will include the ability to schedule and manage appointments as well as see when the delivery vehicle is on the way.
Which Salesforce product should CK invest in to efficiently enable the desired experience?
- A. Field Service
- B. Service Goud
- C. Scheduler
Answer: A
Explanation:
Field Service is a Salesforce product that CK should invest in to efficiently enable the desired experience of scheduling and managing appointments and seeing when the delivery vehicle is on the way. Field Service is a product that helps manage and optimize the entire field service operation, from scheduling and dispatching to tracking and reporting. It integrates with other Salesforce products, such as Service Cloud and Experience Cloud, to provide a seamless and connected experience for customers and field workers. Reference: https://www.salesforce.com/products/service-cloud/field-service/
NEW QUESTION # 33
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