[Feb-2022] Valid Way To Pass SAP Exam Dumps with C_C4H260_01 Exam Study Guide
All C_C4H260_01 Dumps and SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation Training Courses Help candidates to study and pass the Exams hassle-free!
SAP C_C4H260_01 Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books |
|---|---|
| Marketing Planning and Performance < 8% | Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options. |
| Dynamic Customer Profiling > 12% | Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record and Score Builder capabilities. |
| Commerce Marketing < 8% | Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios. |
| Integration and Data Upload > 12% | Explain the concepts when integrating SAP Marketing Cloud with other solutions like SAP Sales Cloud, SAP Commerce Cloud etc. Additionally know how to monitor integration errors. Describe how to set up integration scenarios and the ways to integrate ERP in context of Marketing Resource Management. |
| Segmentation 8% - 12% | Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups. |
| Business Administration 8% - 12% | Setup Marketing Permissions Checks and configure workflows for business objects. Explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs. |
| Lead- and Account-Based Marketing < 8% | Describe Contac to Lead-Opportunity process. Explain the Account Based marketing process as well as the process of defining a new lead stage. Set up data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting. |
| Extensibility > 12% | Explain varous extensibility options and ways to implement them |
SAP C_C4H260_01 Exam Description:
The "'SAP Marketing Cloud (2002) Implementation" certification exam verifies that the candidate has the fundamental and core knowledge required for the technology consultant profile. This certificate proves that the candidate has an overall understanding and can implement the knowledge practically in projects to contribute to the success of the planning and implementation phases in a mentored role. Previous project experience is not necessarily a prerequisite to pass this exam.
NEW QUESTION 13
A marketer creates a campaign with spend items in SAP Marketing Cloud. Which components are created in SAP ERP when this campaign is released? Note: There are 2 correct Answers to this question.
- A. A project
- B. A budget plan
- C. A work breakdown structure (WBS) element
- D. An internal order
Answer: C,D
NEW QUESTION 14
Which of the following business objects can be used to activate the approval process? Note: There are 3 correct Answers to this question.
- A. Target group
- B. E-mail template
- C. Segmentation models
- D. Campaign
- E. Marketing plan
Answer: B,D,E
NEW QUESTION 15
Which of the following are communication prerequisites for integrating SAP Marketing Cloud with public APIs? Note: There are 3 correct answer: to this question.
- A. Create a communication arrangement.
- B. Activate the scenario to enable communication.
- C. Assign a communication system to the communication scenario.
- D. Assign communication users to the communication system.
- E. Create a communication system.
Answer: A,C,E
NEW QUESTION 16
You have two groups of business users in your company. The first group focus on creating the segmentation models and target group. The second group focus on creating and modifying e-mails and e-mail templates. Each group should only be able to access their own apps. What tasks need to be performed to achieve this? Note: There are 2 correct Answers to this question.
- A. Assign the relevant business catalogs to the created business roles.
- B. Create two business roles, one for each type of business user.
- C. Create two business catalogs, one for each type of business user.
- D. Maintain the catalog roles first and then create the business roles.
Answer: A,C
NEW QUESTION 17
You have prepared an analytical report using the Design Studio application in SAP Marketing Cloud. How can you provide this analytical report to another user? Note: There are 2 correct Answers to this question.
- A. Mark the analytical query as a favorite using the Favorite functionality.
- B. Download the report results using the Export to Microsoft Excel functionality.
- C. Save the analytical report as a tile using the Save as Tile functionality.
- D. Send the link to the analytical report using the Send E-mail functionality.
Answer: C,D
NEW QUESTION 18
Your customer is a manufacturer that currently executes campaigns for both B2B and B2C contacts.
Which system flags store the business relationships of these contacts? Note: There are 2 correct Answers to this question.
- A. IsContact
- B. IsConsumer
- C. SAPCRMBusinessPartnerId
- D. SAPERPAccountId
Answer: A,B
NEW QUESTION 19
You want to provide your customers with the most relevant offers for summer, based on their gender and age. What do you need to create in SAP Marketing Cloud to do this? Note: There are 3 correct Answers to this question.
- A. Offer
- B. Campaign
- C. Offer Recommendation
- D. Buying propensity score
- E. Segmentation profile
Answer: B,C,E
NEW QUESTION 20
You want to adapt or extend the standard reporting options. What underlying technology is used for this?
- A. Custom CDS views
- B. Analytics Stories
- C. Operational Reports
- D. Custom Analytical Queries
Answer: D
NEW QUESTION 21
When working with the Lead Nurture Stream app, you can define multiple lead stages and multiple campaigns for each stage. What is the maximum number of stages that can be defined and the maximum number of campaigns per stage?
- A. As many as required and each stage can have a maximum of 15 campaigns.
- B. Seven stages and each stage can have a maximum of 15 campaigns.
- C. Three stages and each stage can have a maximum of 10 campaigns.
- D. Five stages and each stage can have a maximum of 10 campaigns.
Answer: A
NEW QUESTION 22
You want to integrate SAP Marketing Cloud and SAP Commerce. Which objects can be integrated between the two systems as part of the standard offering? Note: There are 3 correct Answers to this question.
- A. Master Data
- B. Order
- C. Coupons
- D. Agreements
- E. Product Recommendation
Answer: B,C,E
NEW QUESTION 23
You want to bring multiple branches together for a campaign and simplify it by merging. What are the important points to consider when using this functionality? Note: There are 2 correct Answers to this question.
- A. Merged branches are always combined with an OR condition.
- B. As soon as one contact enters a No-branch, the contact can move back to the corresponding Yes- branch.
- C. As soon as one contact enters a No-branch, the contact cannot move back to the corresponding Yes- branch.
- D. You can merge branches in the Campaign Designer irrespective of the e-mail sent in the original branches.
Answer: B,D
NEW QUESTION 24
How does SAP Marketing Cloud support services with long term agreements? Note: There are 2 correct Answers to this question.
- A. By triggering up-selling to higher valued product bundles
- B. By grouping marketing objects, such as programs and campaigns
- C. By running campaigns to prolong contracts
- D. By allocating budget for marketing activities and plan budgets
Answer: C,D
NEW QUESTION 25
You want to load your contacts from SAP CRM, SAP Commerce, and Facebook into SAP Marketing Cloud.
Based on the assumptions below, what would be your setup?
- A. SAP CRM Priority = 45, one per contact = No SAP Commerce Priority = 25, one per contact = Yes Facebook Priority = 10, one per contact = No
- B. SAP CRM Priority = 10, one per contact = Yes SAP Commerce Priority = 25, one per contact = Yes Facebook Priority = 45, one per contact = Yes
- C. On Facebook, a customer can have multiple profiles. SAP CRM is the most trustworthy source of information.
- D. SAP CRM Priority = 45, one per contact = Yes SAP Commerce Priority = 25, one per contact = Yes Facebook Priority = 10, one per contact = No
- E. SAP CRM Priority = 10, one per contact = No SAP Commerce Priority = 25, one per contact = Yes Facebook Priority = 45, one per contact = No
Answer: A
NEW QUESTION 26
You want to create an engagement score that behaves differently depending on the country the contact comes from and the timestamps of the interactions. Which rules allow you to meet your requirements with one score? Note: There are 2 correct Answers to this question.
- A. If a rule consists of more than one condition, they are always logically combined by OR.
- B. The system automatically detects the context where the score is executed and selects the best-fitting rule model for score calculation.
- C. A score can have more than one rule model, because rules can have different validity and application scope.
- D. If two rule models with the same validity are active, no rule model is executed.
Answer: B,C
NEW QUESTION 27
Which application can be used to perform the following tasks? View import messages across the landscape and decide what action to take. Correct errors in the Marketing or in the source systems in a timely fashion and restart imports. Analyze imports and messages by multiple dimensions, and quickly resolve issues. Identify system issues that may have been previously hidden.
- A. Browse Contact Data
- B. Import Monitor
- C. Data Load Monitor
- D. Application Log
Answer: D
NEW QUESTION 28
Your customer wants to use a set of attributes for segmentation. The attributes are available in an existing data source. Which configuration app can you use to assign the existing data source?
- A. Segmentation Objects and Attributes
- B. Data Sources
- C. Assign to Segmentation
- D. Key Mapping of Segmentation Objects
Answer: D
NEW QUESTION 29
Why would you enable the persistence of the predictive model?
- A. To indicate the quality of the model fit.
- B. To reuse the predictive model in another scenario.
- C. To save the score in profiles and use it in segmentation.
- D. To save results for a certain time.
Answer: B
NEW QUESTION 30
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