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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. A retail company plans to send personalized promotional emails to over five million subscribers every weekend. Customer purchase history is refreshed every night from an external CRM system. The consultant wants to minimize send time while ensuring personalization always uses the latest purchase information. Which approach best satisfies these requirements?

A) Query synchronized data during email send.
B) Build a Journey that imports customer data immediately before each email activity.
C) Refresh a Sendable Data Extension through Automation Studio before the campaign.
D) Use Filtered Data Extensions during every send.

2. Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email. Which personalization string should they include as the href attribute in the link?

A) %%view_as_webpage%%
B) %%view_online%%
C) %%view_email_url%%
D) %%vawp%%

3. A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC instance. The MC has been live for a year now, where the primary key for records has been the Email Address. Which two options would prevent the customer from duplicating records? (Choose 2 answers)

A) Upload CSV with Migrated Subscriber Keys to All Subscribers.
B) Continue as normal, as Marketing Cloud Contact Models will dedupe keys by Email Address.
C) Purge the current records and carry on with new keys sourced from Sales Cloud.
D) Get existing records updated with new Keys sourced from Sales Cloud instance.

4. A customer wants to improve the previous 10 years purchase data in their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added. Which two questions should be asked for further discovery? (Choose 2 answers)

A) How many API calls are expected to be made at the peak hourly rate?
B) Why do they require 10 years' historical data in Marketing Cloud?
C) What time of day are the API calls made?
D) Does their License include the Large Data Extensions feature?

5. Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code. How could they resolve this issue?

A) Select 'US' as the sending country in SMS activity.
B) Configure the phone field in Salesforce as US locale.
C) Select 'Normalize Phone Number' in Journey settings.
D) Format the phone field in Salesforce as +1[phonenumber].

Solutions: