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Oracle 1Z0-1032-21 Exam Syllabus Topics:

Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

Question 1

One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before.
You check the deliverability metrics on Responsys reports for the emailcampaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)

A. Recipients are forwarding your emails to everyone in their address books.
B. Your open rates have dropped somewhatsince last month.
C. The ISP is recording a high number of spam trap hits and complaint rates from recipients.
D. Hard bounce rates are 10% or higher.
E. Substantial (5%) increase in click-through rates on last week's promotional campaign.

Question 2

Using Email Message Designer, identify two HTML tags that you can use to create a dynamic region for an email campaign. (Choose two.)

A. <td>
B. <dynamicregion>
C. <br>
D. <div>

Question 3

How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?

A. In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.
B. An export of the profile list can be done ona daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.
C. Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database andpull the view data.
D. An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.

Question 4

How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?

A. Measure = Single Clicks, Sent Date = 3 days
B. Measure = Responders, Interval = 3 days
C. Measure = Responders, Event Date = 3 days
D. Measure = Unique Conversions, Event Date = 3 days
E. Measure = Total Clicks, Interval = 3days

Question 5

You are planningan integration of Salesforce.com and Responsys. You navigate to the Account Administration screen to configure the access to Salesforce.com, but the configuration options are not available.
What is the reason for this?

A. You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.
B. You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.
C. You need to create a new user specifically for Responsys from within the Salesforce.com application.
D. Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.

Solutions: