Exam Name: IBM Unica Campaign V8.5
Certification Provider: IBM
Corresponding Certification: IBM Certified Specialist
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IBM C2080-470 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Functionality and Flowchart Development | 31% | - Flowchart creation and process boxes - Campaign execution and reporting - Scheduling and automation - Offer management and contact history |
| Topic 2: Installation and Upgrade | 13% | - Upgrade procedures and migration - Install Marketing Platform and Campaign - Distributed environment deployment |
| Topic 3: Troubleshooting and Performance Tuning | 13% | - Performance optimization - Log analysis and error resolution - Maintenance utilities |
| Topic 4: Architecture | 13% | - Unica Campaign components and architecture - Hardware and software requirements - Database and data structure design |
| Topic 5: Configuration and Customization | 30% | - Data source and audience level setup - Security and permission management - Macros, variables, derived fields and triggers - System configuration and settings |
IBM Unica Campaign V8.5 Sample Questions:
A marketing user has a requirement to create an intermediate table in the flowchart, capturing the audience key and few additional data elements. This data is to be used for further processing downstream in the flowchart. How can the user accomplish this? The user:
- A. will be able to do this with a Snapshot process.
- B. needs to use flat files for this functionality.
- C. should use an Extract process.
- D. can do so only if Temp Tables are enabled in the flowchart.
Correct Answer: C 🗳️
A user needs to use a list of clients in a flowchart that does not exist in the database, but only as a Microsoft Excel .csv file. This flat file must be mapped into the Unica Campaign flowchart as a:
- A. fact table.
- B. general table.
- C. base table.
- D. dimension table.
Correct Answer: C 🗳️
A user is running a flowchart with multiple Derived Fields where many IDs are selected and notices it is taking a long time to transfer the Audience IDs between the Unica Campaign server and the database. Which of the following configuration settings in Unica will certainly increase the performance of the flowchart?
- A. In the configuration settings, by setting the correct option for server > flowchartConfig >defaultBehaviorWhenOutputToDB.
- B. By configuring a database loader for the appropriate data source.
- C. By enabling IN-DB optimization in the flowchart.
- D. By modifying the BulkInsertBlockSize for the appropriate data source.
Correct Answer: B 🗳️
A specialist is asked to review a flowchart and find areas that are candidates for performance optimization. Which two of the following choices are the BEST steps to take?
- A. Review flowchart queries for cases where base-to-base table joins are performed so that they might be replaced with base-to-dimension tablejoins.
- B. Review all Segment boxes, and ensure that segment by field configuration is used.
- C. Review all the top level Select boxes for criteria that can be combined and also for derived fields that may be able to be moved further down abranch in the flowchart.
- D. Review the AllowSegmentUsingSqlCase setting for the data source used by the flowchart. Consider setting to false if all segment boxes havemutually exclusive segments.
- E. Review the max query threads setting in each Segment box. In some boxes it may make sense to increase the maximum (if set to lower than thetotal segments), and in some cases it may make sense to decrease the maximum.
Correct Answer: A,C 🗳️
All custom macros need to be moved from a test environment to a production environment. What is the recommended way for moving the custom macros?
- A. Copy the custom macros by exporting them from the UA_CUSTOMMACRO table in the test environment and importing them to theUA_CUSTOMMACRO table in the production environment.
- B. Export the custom macros from the UA_CUSTOMMACRO table in the test environment. Import the custom macros from within Campaign bygoing to "Options" and selecting "Custom Macros...". Click the "Import" button and select the custom macros to be imported.
- C. Open the test environment UA_CUSTOMMACRO table with a text editor. Locate and copy the custom macros. Open the productionenvironment UA_CUSTOMMACRO table with a text editor. Paste the custom macros into the table.
- D. Recreate the custom macros in the production environment. There is no procedure that allows the macros to be easily copied from the test tothe production environment.
Correct Answer: A 🗳️
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