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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. To lower the risk of damage to reputation, a proper crisis communication strategy MUST:

A) focus on signal detection, preparation and prevention, damage containment, business recovery, and analysis to elicit learnings.
B) focus on crises common to the industry of the organization and the media management plan.
C) prepare for a broad range of crises and the financial, organizational, and technical factors.
D) consider cultural, human, safety, organizational and technical factors, and take into account all company stakeholders.

2. A law firm is preparing to defend a client accused of embezzling funds from investors across the country and there is a significant potential for negative publicity for both the client and the firm. What should be the PRIMARY focus when preparing the litigation public relations plan?

A) To sway public opinion to the client's innocence before a jury is selected
B) To take charge of the story line to ensure accuracy and a unified voice
C) To enhance the firm's reputation for accepting difficult cases
D) To develop an internet strategy and monitor public opinion about the client and firm

3. (You are a senior communication leader and are asked by the executive team to "quickly draft talking points" for an upcoming announcement, even though the business decision has not yet been finalized. What is the most appropriate strategic response?)

A) Seek clarity on possible decision scenarios and develop conditional messaging options
B) Decline the request because premature communication creates risk
C) Draft generic talking points that can be adjusted later once the decision is final
D) Ask the executive team to delay communication work until the decision is confirmed

4. A senior executive from an international firm has been presenting to local employee groups as part of a large change initiative. The executive will soon begin presenting the same materials to employee groups in several other countries. The executive has not requested country-specific materials from the communication team.
What is the BEST action for the communication manager to take?

A) Rewrite the materials for each audience and forward them to the executive.
B) In a change effort, it is important for employees to hear a consistent message, so no changes should be made.
C) Reach out to a contact in each location and request audience feedback after the presentation.
D) Recommend that the senior executive adapt the presentation for each audience.

5. A company has announced an initial public offering, which has resulted in multiple media outlets requesting interviews with the company's CEO. Which action should be taken FIRST before making a recommendation to the CEO?

A) Create a comprehensive Q&A anticipating all potential questions.
B) Consult with company counsel, the underwriters, and the underwriters' counsel.
C) Decline all interviews until the initial public offering has concluded.
D) Create a key message document that is aligned with the prospectus.

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