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Facebook Certified Community Manager Sample Questions:

1. A community manager works for a company that is debuting a new product globally at noon PST. The community manager wants to generate engagement consisting of initial product feedback from the target audience within the first hour of the launch.
Which two ways should the community manager generate valuable product feedback? (Choose 2)

A) Include a discussion question about the product that is being launched
B) Post a link to a press release announcing a product launch
C) Ask follow-up questions as people leave feedback
D) Partner with influencers to generate posts about the launch

2. The chancellor of a college wants to start a new alumni-matched funding campaign to raise money for a social sciences building.
However, most alumni lose touch a few years after graduation and don't engage with the alumni community. Before launching a fundraising campaign, the community manager needs to determine exactly when and why alumni engagement drops.
Which two tactics could the community manager take to learn this information? (Choose 2)

A) Survey community members
B) Study engagement trends on the school's Facebook Page
C) Analyze drop-off for video content
D) Interview alumni

3. The community manager of a nonprofit contacts local government officials with an idea for an elderly-only fitness park in a local green space.
The community manager needs to provide evidence to the nonprofit that will help it to build relationships with potential government partners.
Which two proactive tactics should the community manager use in this situation? (Choose 2)

A) Put a sign in the green space asking for the fitness park to be built and share it on social media
B) Create a poll for the community to assess interest in the park and report findings to the nonprofit
C) Run ads across digital platforms that ask for feedback on the park idea
D) Monitor elderly-only audiences on social media for outdoor recreational conversations

4. A growing business wants to create a yearly summit for current and prospective customers to increase awareness and drive sales. The community manager needs to convert 30% of existing community members into buying tickets for the inaugural event.
Which two steps should the community manager take to accomplish this task? (Choose 2)

A) Schedule event speakers to host Q&As in the community leading up to the event
B) Provide discount codes to community members who buy early bird tickets
C) Reach out privately to community members who might be interested in attending
D) Post a link to the event website with a daily reminder to purchase

5. A new member of a parent group asks for advice on how to handle a bullying incident. The member's question has been posted for several hours. No other members have responded.
What is the most effective action to promote discussion and collaboration regarding this topic among parents in this group?

A) Message some relevant members to ask them to comment
B) Repost the question as an announcement
C) Post a comment tagging other members who can help
D) Recommend external resources about the topic

Solutions: