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Facebook Certified media buying professional Sample Questions:

1. Your client has multiple locations for his/her business in 5 countries.
They want to have localized content for each country, as all 5 countries speak different languages.
What solution do you give to your client?
Choose only ONE best answer.

A) You can't set up multiple Fan Pages into one account on Facebook currently.
B) You build one Fan Page and then go to Facebook and create multiple locations.
C) You set up multiple Fan Pages for each country.
D) You set up a Global Page for international presence and then create a location for each country.

2. Your client has been running a retail shop for the past 20 years.
In order to grow sales, they want to launch a new online store where people can buy products directly on their website. They can share with you a customer database of 20,000 customers who have bought a product in the past 2 years.
For the campaign, you need to reach out to existing customers, and people within a 10-mile radius from the stores.
What type of audiences should you build?
Choose only ONE best answer.

A) You should do a similar audience with the customer database, and then, launch a reach campaign to people in a 10-mile radius.
B) You should first do a custom audience with the database, and then, a similar audience optimized for similarity.
C) You should first, do a custom audience with the database, and a similar audience optimized for similarity.
Then use the similar audience as a base for a new core/saved audience, and reduce the similar audience to a 10-mile radius from the stores.
D) You should first do a custom audience with the database, and then, a similar audience optimized for reach.

3. You are planning on running a brand lift study for your client, what are some of the metrics you can measure through the study?
Choose only ONE best answer.

A) Percentage point lift, message association, and cost per click.
B) Cost per click, cost per mile, percentage point lift, and video views.
C) Percentage point lift, cost per estimated incremental person who remembers your ads, and estimated incremental number of people who remember the ad.
D) Percentage point lift, message association, favorability, and cost per click.

4. What strategies should you follow to accomplish your customer's goals?
Choose only ONE best answer.

A) Use website conversion tracking to see how many people purchases at the store.
B) Use offline events to understand purchases at the retail stores and orders made from the phone.
C) Use Facebook pixel, and cross-reference data from customer purchases with the pixel events to see results from Facebook campaigns.
D) Use offline events from the website, and cross-reference data to measure Facebook's impact.

5. Your client is interested in running a campaign with a video, but they are still not 100% sold on running Facebook ads.
Given their skepticism, they would like you to run multiple campaigns, with the same video content but the following campaign objectives:
* Optimization goal for impressions
* Optimization goal for video views
So you need to run an optimization goal for impressions and another one for video views. You will then be able to compare both campaigns through the eCPM metric.
How does the eCPM calculation differ within both campaigns?
Select all that apply.
Choose ALL answers that apply.

A) The eCPM for the impression campaigns will only take into account the advertiser bid per impression.
B) The expected CPM can't be compared between the impressions and video views campaigns.
C) The eCPM for the video view campaign will include an estimated conversion rate calculated by Facebook.
D) The eCPM for the video view campaign will include an additional component of the estimated click-through rate.

Solutions: